The design concept is central to Eleni Kyriacou's work. Since she launched her label in 2011 she has sought to create innovative fashion that is completely wearable. She presents her collections in art galleries and performance spaces as her work has become more politically driven in recent years.

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In 2023 she launched her collection Old Lace, New Life (centred around sustainability) in the National Archaeological Museum, Athens.

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She was the costume designer of The Lighting of The Olympic Flame Ceremonies from 2016-2024. Her costumes were debuted for The Rio 2016 Summer Olympics and were worn in every ceremony of the Summer, Winter and Youth Olympic games until The Gangwon 2024 Youth Olympics.

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Asides from her brand she also works as a collaborative designer for other brands such as The London Sock Company.
 

She studied architecture at The Bartlett, UCL and textile design at Central Saint Martins, where she won a prize for sustainable design. She apprenticed for the late Alexander Mcqueen. 

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She is also known as the whistle-blower that exposed decades of sexism, racism and bullying at The Bartlett School of Architecture, UCL.​

 

Eleni Kyriacou is a London born Greek Cypriot. Her studio is located in Athens.